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AI Visibility LeaderboardE-commerce Platforms

Shopify, WooCommerce, BigCommerce: which platform do AI systems send new merchants to?

Leader: Shopify (88)
Avg Score: 53
56+ queries tested
Updated February 2026
Shopify

shopify.com

88
ChatGPT
91
Perplexity
85
Google AI
88
Near-monopoly in AI recs
WooCommerce

woocommerce.com

68
ChatGPT
68
Perplexity
72
Google AI
65
BigCommerce

bigcommerce.com

48
ChatGPT
45
Perplexity
48
Google AI
50
4
Wix

wix.com

45
ChatGPT
42
Perplexity
38
Google AI
55
5
Squarespace

squarespace.com

41
ChatGPT
40
Perplexity
35
Google AI
48
6
PrestaShop

prestashop.com

25
ChatGPT
22
Perplexity
28
Google AI
25

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Key Findings

1

Shopify has near-monopoly status in AI recommendations

When users ask "how to start an online store," Shopify appears in 91% of ChatGPT responses. This dominance stems from millions of Reddit discussions, YouTube tutorials, and blog posts.

2

WooCommerce wins the developer audience

WooCommerce holds second place largely through Perplexity, where its extensive WordPress documentation and developer community give it strong visibility.

3

Google AI favors established domains

Wix and Squarespace score higher on Google AI Overview than on ChatGPT, suggesting Google still weighs domain authority more than community mentions.

Head-to-Head Comparisons

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Methodology: Scores based on mention frequency, positioning, and sentiment across ChatGPT (GPT-4o), Perplexity (Sonar), and Google AI Overview. 56+ queries tested per category. Scores reflect how often and how prominently each brand appears in AI-generated recommendations. Last updated: February 2026.