AI Visibility LeaderboardCRM Tools

Which CRM gets recommended when someone asks AI for help choosing a CRM? We scanned every major player.

Leader: HubSpot (82)
Avg Score: 59
54+ queries tested
Updated February 2026
HubSpot

hubspot.com

82
ChatGPT
85
Perplexity
78
Google AI
83
Dominates Reddit mentions
Salesforce

salesforce.com

76
ChatGPT
72
Perplexity
80
Google AI
76
Strong technical docs
Pipedrive

pipedrive.com

61
ChatGPT
68
Perplexity
52
Google AI
63
4
Zoho CRM

zoho.com

54
ChatGPT
51
Perplexity
48
Google AI
63
5
Close

close.com

41
ChatGPT
44
Perplexity
38
Google AI
41
6
Freshsales

freshworks.com

38
ChatGPT
40
Perplexity
32
Google AI
42

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Key Findings

1

Reddit is the #1 driver for ChatGPT CRM recommendations

HubSpot dominates ChatGPT recommendations due to massive Reddit presence. Over 500 organic threads mention HubSpot as a CRM recommendation, giving it an outsized advantage in AI training data.

2

Documentation wins on Perplexity

Salesforce scores higher on Perplexity than ChatGPT because Perplexity indexes their extensive technical documentation and developer resources in real-time.

3

Smaller CRMs are nearly invisible to AI

Close and Freshsales have less than 10% mention rate across AI platforms. Without community presence and third-party content, they are effectively invisible to AI-driven buyers.

Head-to-Head Comparisons

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Methodology: Scores based on mention frequency, positioning, and sentiment across ChatGPT (GPT-4o), Perplexity (Sonar), and Google AI Overview. 54+ queries tested per category. Scores reflect how often and how prominently each brand appears in AI-generated recommendations. Last updated: February 2026.