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AI Visibility LeaderboardEmail Marketing Platforms

Mailchimp vs ConvertKit vs Klaviyo: who wins when AI decides? Real data, no opinions.

Leader: Mailchimp (79)
Avg Score: 55
42+ queries tested
Updated February 2026
Mailchimp

mailchimp.com

79
ChatGPT
82
Perplexity
74
Google AI
80
Legacy brand recognition
ConvertKit

convertkit.com

65
ChatGPT
70
Perplexity
62
Google AI
64
Creator economy darling
Klaviyo

klaviyo.com

62
ChatGPT
58
Perplexity
65
Google AI
62
4
ActiveCampaign

activecampaign.com

52
ChatGPT
52
Perplexity
55
Google AI
50
5
Brevo

brevo.com

38
ChatGPT
38
Perplexity
35
Google AI
40
6
MailerLite

mailerlite.com

34
ChatGPT
35
Perplexity
30
Google AI
38

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Key Findings

1

Mailchimp still dominates despite competition

Years of brand recognition and millions of online mentions mean Mailchimp is still the #1 AI recommendation for email marketing, even as newer platforms gain ground.

2

Klaviyo is the fastest riser

Klaviyo gained 6 points through targeted e-commerce community content. AI systems increasingly recommend it specifically for Shopify stores.

3

Rebranding hurts AI visibility

Brevo (formerly Sendinblue) lost visibility after rebranding. AI systems still reference "Sendinblue" in many responses, splitting their recommendation signals.

Head-to-Head Comparisons

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Methodology: Scores based on mention frequency, positioning, and sentiment across ChatGPT (GPT-4o), Perplexity (Sonar), and Google AI Overview. 42+ queries tested per category. Scores reflect how often and how prominently each brand appears in AI-generated recommendations. Last updated: February 2026.